The data from the Travel Industry: How to play with travel analytics?

Data Analytics brings endless opportunities for the travel industry. A large amount of valuable data is generated at every stage of a trip and with a lot of people travelling around the globe, this data can offer significant insights. Travellers buy stuff online, create an itinerary, save dates on calendars, use GPS to reach their

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7 Challenges to Implement Data Analytics that every organisation face ?

Data analytics has become an indispensable part of the business world. Look all around and you will realise that everything is already data-driven. A bigger pool of organisations is moving towards executing this practice in their premises also. However, as per a 2016 report from Gartner, it was discovered that lone 15 per cent of

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Data Science: the Tech behind FinTech

Data Science has played a significant role in transforming the finance and banking industry by completely changing the ways in which they previously operated. Life has been made easier for the banking officials as well as the customers. FinTech:  a new term coined for the innovation and technology methods aiming to transform traditional methods of

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The Pharma Industry to Get Smart: AI & Machine Learning drawing the Path Ahead

Artificial intelligence and Machine Learning present the pharma industry with various opportunities to substantially improve the pace of drug discovery and distribution process. The current protocol followed needs to be upgraded in order to meet the rising demand for medicine and that too without compromising its quality. These technical advancements will help the pharma companies

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Marketing Analytics – Bringing success through Data analysis

Monitoring websites to track success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a fact

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Customer Analytics – An analytical approach to win customers

Corporations across the globe are trying their best to look at business form a customer-centric view. This exercise opens for them a window to peek into the interests of their clientele and create policies accordingly. But in today’s volatile business environment judgements built simply from past experience or intuition is increasingly unreliable. Customers today are

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Unpacking the Machine Learning hype

The world is becoming smart, smarter than ever before. There are homes that know how to turn on the lights by judging its intensity and there are cars that can drive themselves. Isn’t it something like living in a sci-fi world? Everything that was imagined is turning into reality. Among all that we hear about

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Data Science – A Smarter Way to Resolve Business Problems

Whether you run an empire or a small enterprise, every business faces certain common problems and hitches. The questions like, How do I improve my sales? What is my organization lacking? What to do when old customers are not purchasing my product? What ought to be done with a specific end goal to pull in more

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Turning SMEs Into Smart Enterprises with Data Science

SMEs or small and micro enterprises form an integral part of a country’s economy. In India alone, the sector is said to have employed around 111.4 million people in the year 2014, and in 2012 it contributed 37.5% to the GDP. But, the irony is that even after being such an important part of the

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Why is Data Strategy Important For Your Business?

We all know that an immense amount of data is generated with every passing second.  From our Uber ride to ordering a burger in McDonald’s or every transaction that we make at the ATM, everything is recorded and stockpiled for further analysis. In the past, data was perceived as nothing but a by-product of business

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