SMEs or small and micro enterprises form an integral part of a country’s economy. In India alone the sector is said to have employed around 111.4 million people in the year 2014 and in 2012 it contributed to 37.5% to the GDP. But, the irony is that even after being such an important part of […]
The traditional demand-supply chain has conveniently helped the manufacturer understand the needs of the market and the consumer at the far end. The factors that drive the market are very obviously and entirely dependent upon the way the consumer or end user responds to the product delivered to him[…]
We all know that immense amount of data is generated with every passing second. From our Uber ride to ordering a burger in McDonalds or every transaction that we make at the ATM, everything is recorded and stockpiled for further analysis. In the past, data was perceived as nothing but a by-product of a business […]
Marketing method known as “Spray & Pray”is used by many organisations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the times. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical solution. […]
Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilizing it in any industry is beyond imagination.
“Mysql Server has gone away” OR “Lost Connection to Mysql Server during query”- These are some of the most common errors a developer of a DBA looks at on his/her computer screen, [….]
Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses […]
Have you ever came across a business offering you more when you have already purchased one product or service. I get offers even from my hairdresser. Saloons offering head massage or facial when you go for a hair-cut. Many times, offers get converted to revenue for saloons. This is a perfect daily life example of […]