Artificial intelligence and Machine Learning present the pharma industry with various opportunities to substantially improve the pace of drug discovery and distribution process. The current protocol followed needs to be upgraded in order to meet the rising demand for medicine and that too without compromising its quality. These technical advancements will help the pharma companies […]
Monitoring websites to track success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a fact […]
Corporations across the globe are trying their best to look at business form a customer-centric view. This exercise opens for them a window to peek into the interests of their clientele and create policies accordingly. But in today’s volatile business environment judgements built simply from past experience or intuition is increasingly unreliable. Customers today are […]
The world is becoming smart, smarter than ever before. There are homes that know how to turn on the lights by judging its intensity and there are cars that can drive themselves. Isn’t it something like living in a sci-fi world? Everything that was imagined is turning into reality. Among all that we hear about […]
Whether you run an empire or a small enterprise, every business faces certain common problems and hitches. The questions like, How do I improve my sales? What is my organisation lacking? What to do when old customers are not purchasing my product?What ought to be done with a specific end goal to pull in more clients? […]
SMEs or small and micro enterprises form an integral part of a country’s economy. In India alone the sector is said to have employed around 111.4 million people in the year 2014 and in 2012 it contributed to 37.5% to the GDP. But, the irony is that even after being such an important part of […]
The traditional demand-supply chain has conveniently helped the manufacturer understand the needs of the market and the consumer at the far end. The factors that drive the market are very obviously and entirely dependent upon the way the consumer or end user responds to the product delivered to him[…]
We all know that immense amount of data is generated with every passing second. From our Uber ride to ordering a burger in McDonalds or every transaction that we make at the ATM, everything is recorded and stockpiled for further analysis. In the past, data was perceived as nothing but a by-product of a business […]
Marketing method known as “Spray & Pray”is used by many organisations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the times. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical solution. […]
Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. We are explaining how an e-commerce business can make use of machine learning for profit maximisation