Data Science

Data Science – A Smarter Way to Resolve Business Problems

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  Whether you run an empire or a small enterprise, every business faces certain common problems and hitches. The questions like, How do I improve my sales? What is my organisation lacking? What to do when old customers are not purchasing my product?What ought to be done with a specific end goal to pull in more clients? […]

machine learning

Machine Learning for Transactional Analytics: Customer Life time Value v/s Acquisition Cost

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Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses […]