machine learning

Unpacking the Machine Learning hype

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The world is becoming smart, smarter than ever before. There are homes that know how to turn on the lights by judging its intensity and there are cars that can drive themselves. Isn’t it something like living in a sci-fi world? Everything that was imagined is turning into reality. Among all that we hear about […]

machine learning

Machine Learning for Transactional Analytics: Customer Life time Value v/s Acquisition Cost

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Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses […]