Retail Analytics Helps You Grow Your Sales (Everything You Should Know)

Retail analytics focuses on providing insights into revenue, inventory, clients, and other critical factors that are essential to the decision-making process for merchants. The discipline covers many granular fields to build a full image of the health of a retail sector, and sales alongside overall areas for development and strengthening. Mainly, retail analytics are used

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Search Engine Optimization Using Data Mining Approach | Become A Smarter Digital Marketer!

You have probably heard, used, and perhaps even overused those buzz words as you persuade consumers how to take their business to the next stage. The terms are more than just the effective aspect of your sales pitch. However, their apparent popularity is an indication that in pursuing digital marketing and search engine optimization, we

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Revealing The Success Mantra Of Netflix! Role of Big Data & Data Analytics.

Today, Netflix is one of the most loved streaming apps in the market. With the number of users increasing every second from 115 million users, there is no doubt that this streaming channel has won the hearts of millions of people becoming the kind of streaming world today. Most of you must be thinking about

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Ways Amazon Uses Big Data To Stalk You & Bring More Effective User Experience!

Many shoppers may find it odd when a shop knows a lot about them purely through the products they buy. Amazon.com, Inc. (AMZN) is a pioneer in gathering, saving, sorting and reviewing your and every other customer’s personal information as a means of determining how consumers are spending their money. The company is using predictive

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Data Science: the Tech behind FinTech

Data Science has played a significant role in transforming the finance and banking industry by completely changing the ways in which they previously operated. Life has been made easier for the banking officials as well as the customers. FinTech:  a new term coined for the innovation and technology methods aiming to transform traditional methods of

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The Pharma Industry to Get Smart: AI & Machine Learning drawing the Path Ahead

Artificial intelligence and Machine Learning present the pharma industry with various opportunities to substantially improve the pace of drug discovery and distribution process. The current protocol followed needs to be upgraded in order to meet the rising demand for medicine and that too without compromising its quality. These technical advancements will help the pharma companies

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How Analytics can boost Online Travel Agencies business!

Marketing method known as “Spray & Pray”is used by many organisations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the times. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical solution.

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7 powerful ways to use machine learning in E-commerce​

Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. We are explaining how an e-commerce business can make use of machine learning for profit maximisation

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E-commerce analytics: Product Recommendation Engines

Have you ever came across a business offering you more when you have already purchased one product or service. I get offers even from my hairdresser. Saloons offering head massage or facial when you go for a hair-cut. Many times, offers get converted to revenue for saloons. This is a perfect daily life example of

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