Marketing Analytics – Bringing success through Data analysis

Monitoring websites to track success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a fact

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Tips to Boost Your OTA Business Using Data Analytics

The marketing method known as “Spray & Pray” is used by many organizations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the time. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the

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7 Powerful Ways to Use Machine Learning In E Commerce​

Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. We are explaining how an e-commerce business can make use of machine learning for profit maximisation

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