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6 Innovative Ways of Using Machine Learning in E-Commerce

Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. We are explaining how an e-commerce business can make use of machine learning for profit maximisation

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Machine Learning for Transactional Analytics: Customer Lifetime Value v/s Acquisition Cost

Understanding customer transactional behavior pays well for any business. With the tsunami of start-ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referral strategies. Understanding the transactional behavior of a customer has become even more complex with the advent of new business houses

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How to Reduce the cost of Google BigQuery Data Processing?

“Mysql Server has gone away” OR “Lost Connection to Mysql Server during query”- These are some of the most common errors a developer of a DBA looks at on his/her computer screen, [….]

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E-commerce analytics: Product Recommendation Engines

Have you ever come across a business offering you more when you have already purchased one product or service? I get offers even from my hairdresser. Saloons offer head massages or facials when you go for a haircut. Many times, offers to get converted to revenue for saloons. This is a perfect daily life example

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