Marketing method known as “Spray & Pray”is used by many organisations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the times. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical solution. […]
Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilizing it in any industry is beyond imagination.
Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses […]
For any business, the worst scenario is getting out of product inventory when customers are ready to buy your product. Keeping a stock of every item in the store is another burden to carry for every business. This trade off has been even more problematic in current times, when manufacturing firms are flooding with SKUs […]
Have you ever came across a business offering you more when you have already purchased one product or service. I get offers even from my hairdresser. Saloons offering head massage or facial when you go for a hair-cut. Many times, offers get converted to revenue for saloons. This is a perfect daily life example of […]