How Analytics can boost Online Travel Agencies business!

Marketing method known as “Spray & Pray”is used by many organisations. They try a whole bunch of all tactics, on a whole bunch of customers, on all the times. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical solution.

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7 powerful ways to use machine learning in E-commerce​

Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. We are explaining how an e-commerce business can make use of machine learning for profit maximisation

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How to Reduce the cost of Google Big Query Data Processing?

“Mysql Server has gone away” OR “Lost Connection to Mysql Server during query”- These are some of the most common errors a developer of a DBA looks at on his/her computer screen, [….]

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Machine Learning for Transactional Analytics: Customer Life time Value v/s Acquisition Cost

Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses

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E-commerce analytics: Product Recommendation Engines

Have you ever came across a business offering you more when you have already purchased one product or service. I get offers even from my hairdresser. Saloons offering head massage or facial when you go for a hair-cut. Many times, offers get converted to revenue for saloons. This is a perfect daily life example of

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