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A one-stop solution for making tests easy for educators, and ed-tech businesses
Find the Blind Spots in your Marketing Performance
Parse and Match Resume Data With Job Description in Bulk
Test and experience Computer Vision Implementation
Transform Tally Data to Power BI with Ease
Reimagine Digital Catalogues with Virtual TryOn
Make your retail outlet efficient and successful with data-driven insights
Latest blogs, news and
updates!
Collaboration driving business impact
Hands-on industry trends, insights and real-world collabs
Join us. Be a part of something great.
All about the story, vision, and team behind the Biz
Start your affiliate journey & earn big
The company highlighted multiple challenges in its recent TikTok campaign when we first sat together for a discussion. Here are the key issues we identified:
Daily Data Collection
They struggled to automate daily data gathering from TikTok for specific Music IDs.
Data Extraction
Extracting key metrics like likes, views, comments, and shares from TikTok posts was inefficient.
Data Integration
Google Sheets(manual handling) couldn’t handle the growing volume of data due to its limitations on rows and columns.
Data Visualization
Creating meaningful, clear visualizations in Google Studio was challenging.
Marketing Effectiveness
Analyzing TikTok metrics to assess the effectiveness of their campaigns was difficult, which ultimately led to questionable marketing decisions.
Our experts implemented the following steps to manage and optimize their TikTok marketing efforts:
Automation of Data Collection
We automated the daily extraction of TikTok data to ensure consistent, timely updates.
Data Scraping and Cleaning
We used Python to scrape TikTok data and clean it for further analysis.
Efficient Data Integration
Created an automated system to merge data into a new Google Sheet, bypassing Google Sheets’ row limits.
Visualization
Designed dynamic dashboards in Google Studio to visualize TikTok data in a way that is easy to interpret.
Marketing Effectiveness Insights
Analyzed the data to provide insights that helped the client assess the success of their TikTok marketing campaigns.
Extracting Music IDs
Used the Google Sheets API to automatically retrieve the list of Music IDs for further processing.
Data Scraping
Implemented a Python-based scraper or TikTok API to gather metrics like views, likes, comments, and shares.
Data Cleaning
Cleaned and formatted data using Python libraries (Pandas) to ensure consistency.
Google Sheets Integration
Built a custom Google Apps Script to automate the merging of data into Google Sheets.
Visualization
Used Google Studio to generate actionable insights through dashboards and graphs.
By automating TikTok data collection and analysis, we helped the client make quicker, data-driven decisions. The solution saved time, improved data accuracy, and gave useful insights to improve marketing. With real-time visuals, the client can now better optimize their TikTok strategy and see stronger results.
Technology & Software
North America
End to End Project Lifecycle Management
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DataToBiz is a Data Science, AI, and BI Consulting Firm that helps Startups, SMBs and Enterprises achieve their future vision of sustainable growth.