The project aimed to create a unified data platform to consolidate data, improve data quality, and enable real-time business insights. The main goals were:
Data Integration: Consolidating data from Ingenium, Dynamics CRM, Claims Management, Sales Force Management, and HR/Finance Systems into a centralized data warehouse.
Real-Time Analytics: Creating a centralized BI platform for reporting on KPIs like sales performance, persistency, claims forecasting, and customer service.
AI/ML Integration: Implementing models to enhance decision-making in customer retention, claims forecasting, and sales optimization.
Data Governance: Establishing a governance framework to ensure accurate, secure, and consistent data management.