Power BI is a business intelligence tool by Microsoft that provides real-time insights to promote data-driven decision making across an enterprise. Here, we’ll discuss the top eleven companies offering custom services to implement Power BI for marketing.
Microsoft Power BI is a business intelligence and analytics platform that converts data into actionable insights and presents them in visualization reports. Power BI is not used as a standalone tool, but is integrated with a data warehouse or other third-party tools to deliver analytics insights through interactive dashboards.
Reports show that 97% of Fortune 500 firms use Power BI in their business operations, and the platform has a 30% share in the analytics and business intelligence market. Statista says the business intelligence software market will reach $29.51 billion by 2025 and grow at a CAGR (compound annual growth rate) of 4.34% to reach $36.49 billion by 2030.
Various organizations use Power BI for marketing, finance, sales, inventory, customer management, and other requirements. In fact, it is a cost-effective solution to derive meaningful and data-driven insights for marketers to make informed decisions about promotional campaigns, customer segmentation, and more. Power BI is a vital tool for marketing analytics.
According to The Business Research Company, the marketing analytics market will grow from $5.35 billion in 2024 to $6.23 billion in 2025 at a CAGR of 16.4%. It is projected to reach $11.61 billion by 2029 at a CAGR of 16.8%. A business can create an internal team to implement Power BI for marketing or partner with a service provider to benefit from their tailored solutions.
In this blog, we’ll look at the top Power BI consulting companies for marketing and the various services they offer to clients from around the world.
Top 11 Power BI Companies for Marketing
DataToBiz
- HQ: Mohali, Punjab (India)
- Clutch Rating: 4.7 Stars
- Industries: Manufacturing, Retail & eCommerce, Logistics, EdTech, Fintech, BSFI, Media & Entertainment, Surveillance, Healthcare, Travel & Hospitality, Energy & Utilities, etc.
- Five Other Services: Data Engineering, AL, ML, and LLM Development, Resource Augmentation, Computer Vision and NLP, and Big Data
DataToBiz is an award-winning AI and BI company offering tailored Power BI business intelligence marketing solutions to clients from around the globe. As a certified partner of Microsoft (Gold), AWS, and Google Cloud, the company ensures scalable, flexible, and cost-effective Power BI consulting services for startups, SMBs, MSMEs, and large enterprises. It is an ISO-certified company and gives the utmost priority to data compliance and security.
Moreover, DataToBiz can set up a customized and interactive Power BI dashboard in mere hours instead of making clients wait for weeks and months. Businesses can use the marketing dashboards to track and measure KPIs and make data-driven decisions in real-time. Gain access to certified Power BI developers with years of experience and choose from the various services (on-premises, cloud-based, and embedded) offered by the company.
PKC Consulting
- HQ: Chennai, Tamil Nadu (India)
- Clutch Rating: None yet
- Industries: Retail, IT, Manufacturing, Education, Healthcare, Traders & Distributors, Real Estate & Construction, etc.
- Five Other Services: Audit & Assurance, Business Process Re-engineering, Tax Advisory, Digital Transformation, and Business Consulting
PKC Consulting offers people-focused solutions and follows a client-first approach to deliver innovative solutions for business management. It helps clients implement Power BI dashboards for comprehensive data integration and to derive real-time analytics. The company’s marketing performance dashboard on Power BI helps businesses track promotional campaigns, sales, market trends, customer behaviour, and much more to make quick decisions based on data-driven insights.
The Power BI marketing reports are interactive and can be used to personalize the marketing campaigns based on purchase behaviour. PKC Consulting offers end-to-end services, including data aggregation, custom dashboard development, training, optimization, etc., to increase ROI and enhance business value.
Spec India
- HQ: Ahmedabad, Gujarat (India)
- Clutch Rating: 4.6 Stars
- Industries: Healthcare, Fitness App Development, Fintech Software Development, Education, Sports, Manufacturing, Media & Entertainment, Advertising, Insurance, Energy & Utilities, Supply Chain & Logistics, Travel & Hospitality, Retail
- Five Other Services: Product Engineering, Data Warehousing, Custom Software Development, Business Intelligence, and Technology Consulting
Spec India offers end-to-end business intelligence consulting services through custom Power BI dashboards for clients from numerous industries. It has a vast project portfolio and showcases many Power BI marketing use cases to help businesses build and implement interactive reporting and data visualization dashboards.
The company optimizes data strategy for clients to empower them to make informed decisions by unlocking the full potential of their datasets. Spec India handles various Power BI services, including migration, custom development, consulting, and dedicated teams to manage the analytical model remotely. It also offers advanced analytics through AI capabilities and industry-specific experience for businesses across the globe.
Rushkar
- HQ: Ahmedabad, Gujarat (India)
- Clutch Rating: 5.0 Stars
- Industries: Healthcare, Transportation, Logistics, Media, Oil & Gas, Education, etc.
- Five Other Services: Application Development, eCommerce Solutions, Cloud Computing, Managed IT Services, and Mobile App Development
Rushkar is an IT company offering a range of services, including Power BI marketing dashboard development for businesses to convert their raw data into actionable insights. The company has a team of over 50 certified Power BI experts to work with diverse organizations and help them track various metrics through interactive dashboards.
It handles all processes from start to finish to create a streamlined workflow. This enables businesses to automate analytics and derive insights in real-time. Rushkar also integrates Power BI with other Microsoft products to create a unified and cohesive data architecture in the enterprise.
SG Analytics
- HQ: New York, NY (US)
- Clutch Rating: None yet
- Industries: BSFI, Quick Service Restaurants, Manufacturing, Telecom, Media & Entertainment, Capital Marketing, Healthcare, etc.
- Five Other Services: Augmented Analytics, Decision Intelligence, AI Studio, Data Products, and Research
SG Analytics offers data, analytics, and AI consulting services to clients worldwide and is known to help businesses transform complex systems into clear and effective workflows. The company’s marketing KPI dashboard using Power BI empowers organizations to redefine their marketing strategies using reliable insights to increase sales and attract more customers.
The company’s solutions include an optional layer of data aggregation to optimize data storage and retrieval by quickly accessing the required datasets. SG Analytics takes care of all steps in the Power BI implementation process to provide the promised results to clients.
ScaleupAlly
- HQ: New Delhi, India
- Clutch Rating: 4.8 Stars
- Industries: Information Technology, Advertising & Marketing, Business Services, Gambling, Retail & eCommerce, Education, Hospitality & Leisure, Real Estate, Renewable Energy, Accounting and Finance, Human Resource and Recruitment, Etc.
- Five Other Services: Big Data Consulting, Custom Software Development, Web and Mobile App Development, and Data Transformation
ScaleupAlly is a top-tier Power BI consulting service provider that offers customized solutions tailored to the specific needs of clients from diverse regions and industries. It provides data analytics services to help businesses convert raw data into actionable insights and access them through data visualization dashboards.
The company’s services to implement Power BI for digital marketing allow organizations to use advanced analytics to track performance, measure ROI, and make real-time changes to marketing campaigns to achieve the desired results. ScaleupAlly assists clients in refining their sales and marketing strategies to successfully grow in competitive markets.
Vision Infotech
- HQ: Surat, Gujarat (India)
- Clutch Rating: 4.5 Stars
- Industries: Retail & eCommerce, Insurance, Diamond, Logistics, Healthcare, Fintech, etc.
- Five Other Services: API & Integration, AWS, Software Development, IT Staffing, and Web Development
Vision Infotech is an IT service provider offering a range of solutions, including Power BI for sales and marketing requirements. The company’s Power BI consultants are highly experienced and skilled in building custom dashboards that align with the clients’ requirements.
It helps businesses overcome various challenges and provides effective solutions to achieve their goals. Vision Infotech also offers comprehensive training and support services for organizations to empower their employees in using the interactive Power BI dashboards for real-time decision-making.
itransition
- HQ: Decatur, Georgia (US)
- Clutch Rating: 4.9 Stars
- Industries: Healthcare, Retail, Finance, Insurance, Software & Hi-tech, Professional Services, Telecommunications, Manufacturing, etc.
- Five Other Services: Software Engineering, Application Services, Managed It Services, DevOps, and Quality Assurance & Testing
Itransition is an IT services and consulting company with a presence in several industries and countries. Its Power BI for digital marketing services are designed to help clients implement custom dashboards, set up third-party integrations, and derive data-driven insights in real-time. The company assists businesses in avoiding downtimes, minimizing risks, and maximizing ROI from its marketing campaigns and strategies.
As a Microsoft Partner, the company has years of experience in working with the latest tools and technologies developed by the tech giant. Itransition is an ISO-certified company ensuring data compliance and data safety when setting up the analytics ecosystem in the organization.
Innoventix Solutions
- HQ: Ahmedabad, Gujarat (India)
- Clutch Rating: 4.8 Stars
- Industries: Electric Vehicle, Marketing, Manufacturing, Law Firm, eCommerce, Consulting Firm, Real Estate, Media Production, Corporate Tech, Health & Wellness, etc.
- Five Other Services: Website Development, Power Apps Development, Design Prototyping, Microsoft Office 365, and SharePoint Development
Innoventix Solutions offers cutting-edge web solutions and marketing analytics Power BI services to help clients turn complex data into clear and actionable insights. It also offers various Microsoft services and creates a comprehensive IT infrastructure in the business for employees to seamlessly use various new tools and technologies for day-to-day activities. From centralized data management to AI-powered analytics, Innoventix Solutions takes care of various steps in the Power BI implementation process.
Analytics8
- HQ: Chicago, Illinois (USA)
- Clutch Rating: 4.5 Stars
- Industries: Associations, Financial Services, Healthcare, Insurance, Life Sciences, Manufacturing, Private Equity, Retail, etc.
- Five Other Services: Data Strategy, Generative AI, Cloud Services, Data Management, and Data Architecture
Analytics8 is a data analytics and cloud services provider. As a Microsoft Gold Partner, the company has vast experience in Power BI dashboard development. Businesses can check out the Power BI marketing examples to get an idea about the end-to-end services offered by the company. Analytics8 also offers training and support services for employees to effectively use the Power BI marketing dashboard at work. It provides Power BI advisory services to empower businesses through detailed recommendations to improve their data architecture.
Radixweb
- HQ: Ahmedabad, Gujarat (India)
- Clutch Rating: 4.8 Stars
- Industries: FinTech, HRTech, EdTech, InsurTech, Cleantech, Healthcare, LegalTech, Retail & eCommerce, Manufacturing, Software & Hi-Tech, Travel & Hospitality, etc.
- Five Other Services: Product Engineering, DevOps, Data & AI, Digital Transformation, and Software Architecture
Radixweb offers Power BI consulting services to turn raw data into intuitive dashboards and helps businesses make informed decisions by crafting intelligence using technology. It is a Microsoft Power BI Partner with the necessary expertise and experience required to address complex concerns faced by businesses in competitive markets. Radixweb provides a range of Power BI analytics, implementation, and support services. The company has flexible pricing to suit different budget limitations for SMBs and growing businesses.
Conclusion
Using Power BI for marketing can be vastly beneficial to a business in today’s competitive and fast-paced scenarios. Take time to discuss your requirements, queries, and budget with a service provider and choose the one that understands your vision. Opt for a Power BI company that offers end-to-end custom solutions with transparent and flexible pricing. Factors like long-term support and maintenance services play a vital role in empowering your employees to use Power BI for day-to-day decision-making.
More in Power BI Services Providers
Power BI service providers offer a range of services to build, implement, customize, and integrate the dashboards with your existing systems and tools. The Power BI dashboards are designed to align with the overall business vision and objectives as well as the specific requirements of the department and the employee’s job description. This ensures that the insights and visualization reports are reliable and support real-time decision-making.
Read the links below to learn how Power BI implementation services can benefit your business.
- Why Your Next Boardroom Pitch Needs a Power BI Dashboard?
- Power BI vs SAP BI- The better business intelligence solution?
- 7 Strategies for Effective Implementation of Power BI in Large Enterprises
FAQs
I run multiple campaigns. Can Power BI consolidate my marketing data in one place?
Yes, Power BI is a great solution to consolidate marketing data from multiple campaigns and present it from a single dashboard. This unified and customized dashboard promotes better collaboration and allows you to make effective data-driven decisions. You can also access the data from different devices.
What KPIs can I monitor using Power BI in my marketing function?
You can monitor the following KPIs using Power BI for marketing:
- Lead generation
- Conversion rate by channel
- Customer acquisition cost
- Revenue on ad spend
- Campaign performance
- Customer lifetime value
Other KPIs that measure marketing revenue, customer engagement, and retention are also important.
Will you help build custom dashboards based on our unique marketing channels?
Yes, at DataToBiz, we help SMBs, MSMEs, and large enterprises from various industries build custom Power BI dashboards to streamline their marketing strategies, track the channels, and monitor the results. We help our clients make data-driven decisions to increase ROI from marketing and achieve their goals.
How can Power BI help me optimize my marketing spend and attribution models?
Power BI optimizes marketing spend by creating a central data repository and automating the reporting process. It delivers meaningful insights in real-time to help marketers make proactive decisions. It eliminates the challenges of dealing with manual data processing and saves time and resources for the business.
Are there examples of companies like mine succeeding with Power BI for marketing?
Yes, there are various examples of companies successfully using Power BI for marketing. A few of them are as follows:
- Meijer
- Renault
- Pfizer
- Metro Bank
- Marriott International, etc.
These businesses use Power BI for various purposes and across different departments instead of limiting the tool to marketing.hoose the one that understands your requirements and provides tailored solutions that align with your objectives.
Fact checked by –
Akansha Rani ~ Content Creator & Copy Writer
