Category: Data Analytics

Easily Fixable Data Analytics Challenges Faced by Your Business Enterprise

Data analytics has become an indispensable part of the business world. Look all around and you will realize that everything is already data-driven. A bigger pool of organizations is moving towards executing this practice on their premises also. However, as per a 2016 report from Gartner, it was discovered that lone 15 percent of the

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Why is Building a Data Strategy Important For Your Business Growth?

We all know that an immense amount of data is generated with every passing second. From our Uber ride to ordering a burger at McDonald’s or every transaction that we make at the ATM, everything is recorded and stockpiled for further analysis. In the past, data was perceived as nothing but a by-product of business

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Marketing Analytics: The Secret To Your Business Success

Monitoring websites to track the success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a

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Customer Analytics – Win Your Customers and Increase Revenue

Corporations across the globe are trying their best to look at the business from a customer-centric view. This exercise opens for them a window to peek into the interests of their clientele and create policies accordingly. But in today’s volatile business environment judgments built simply from past experience or intuition is increasingly unreliable. Customers today

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Tips to Boost Your OTA Business Using Data Analytics

The marketing method known as “Spray & Pray” is used by many organizations. They try a whole bunch of all tactics, on a whole bunch of customers, all the time. When something works, they stick to it but when nothing works, they take up the loss and try something new until they find the magical

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E-commerce analytics: Product Recommendation Engines

Have you ever come across a business offering you more when you have already purchased one product or service? I get offers even from my hairdresser. Saloons offer head massages or facials when you go for a haircut. Many times, offers to get converted to revenue for saloons. This is a perfect daily life example

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