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Data Overload:
The company’s IT systems with massive amounts of data from various marketing channels (social media, email campaigns, PPC ads, etc.) without a unified system to consolidate and analyze it.
Low Conversion Rates:
Despite high traffic and engagement over marketing channels, their digital marketing team experienced low conversion rates and lacked visibility into customer behavior patterns and preferences.
Campaign Performance Tracking:
Difficulty in tracking and measuring the effectiveness of paid marketing campaigns running across multiple channels.
GenZ Segmentation:
Repeated strategies, Inadequate segmentation, and targeting led to generic marketing strategies that failed to engage specific customer segments effectively.
After conducting a thorough assessment of the fashion site’s current marketing data infrastructure and analytics needs. Our analytics experts asked the Power BI team to craft a personalized marketing analytics dashboard for the client.
Custom Marketing Analytics Dashboard In Place
Put in place advanced customer segmentation tools to tailor marketing strategies to specific audiences.
Addressed individual drops in the final marketing funnel stages, ensuring more effective strategies to counter such issues.
Provided detailed insights into the performance of individual marketing campaigns, including ROI and customer engagement metrics.
Introduced predictive analytics to forecast trends and customer behavior, to facilitate prompt decision-making.
Implementation, Training, and Support
