Our client was facing challenges in accurately tracking and analyzing their sales data. The company’s existing systems didn’t provide the necessary insights into customer behavior and various product sales trends, leading to missed opportunities for growth, revenue, and cross-selling opportunities. The company was seeking a solution that will help them improve their sales data management, gain a better understanding of their customer’s needs, and identify new business opportunities. Overall, we narrowed down the scope to the following sub-problems –
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Data Analysis and Management: Analyzing large amounts of data from various sources, including customer transactions, market trends, and regulatory compliance was challenging, and they didn’t persist the right technology or skilled personnel to handle it.
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Changing Consumer Behavior: Customer behavior was transforming, with more people using digital channels and expecting quick, personalized experiences. They were facing problems in adapting to these changing consumer behaviors to remain relevant and competitive.
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Absence of a functional reporting dashboard: The client did not have a visually appealing dashboard or reports to monitor the KPIs. Instead, they relied on spreadsheets to analyze the data, which was an inefficient method due to its proneness to human error and inability to handle large amounts of data effectively.
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Customer Acquisition: In the competitive environment, acquiring new customers stood as a significant challenge. Our client lacked a well-defined target audience, effective marketing strategies, and an understanding of their customers’ needs to attract and retain new customers.
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Sales Reporting and Marketing Efforts: No attention to detail regarding what’s driving the results, hence, despite the sales team’s efforts to raise brand awareness in upcoming regions, their endeavors proved to be fruitless. The team was unable to capitalize on the target customer data to make strategic decisions.
